After successfully rolling out a channel-first approach, Crandall played a key role in the massive growth of the company’s channel program
Santa Clara, CA, May 11, 2020 –Gigamon Inc, the company providing network visibility and analytics on all information-in-motion, announced today that CRN®, a brand of The Channel Company, has named Larissa Crandall, Senior Director, Channel Sales Americas, to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision and achievements of a select group of women, this prestigious annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers and other IT organizations.
The CRN® editorial team selects the honorees to celebrate a list of exceptional women acclaimed for their contributions to channel advocacy, growth, thought leadership and dedication to the IT channel.
Crandall has 20 years of experience as a successful channel sales executive in the high-tech industry with a track record of successfully transforming global partner ecosystems. In 2019, she helped the team overachieve channel-initiated business targets, growing it more than 35 percent in the first year of the company’s focused channel-first approach. She also played a key role in doubling the size of the Channel Team, which resulted in increased revenue, channel-initiated business and ecosystem alignment.
“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.”
“Market conditions have caused an unprecedented change in the channel right now, impacting our partners in various ways,” said Gigamon Senior Vice President, Worldwide Sales, Doug Woodley. “More than ever it is important to maintain our channel-first mindset, and Larissa has been able to seamlessly ensure that Gigamon is doing just that. She has been an incredible leader to our organization and our partners and has found a way to always align our solutions with the needs of our partners.”
Crandall has shown immense dedication to the Gigamon Channel this past year with the successful partner training program and creation of the Gigamon Playbook for the Channel, as key examples. The Playbook, which outlined ecosystem solution plays and use cases, highlights the value, key positioning and increased revenue opportunities available by working with Gigamon. Crandall also worked with the company's ecosystem to develop go-to-market (GTM) solutions to accelerate revenue for its partners.
Crandall was also included in the CRN Channel Chief’s list earlier this year. The 2020 Women of the Channel list will be featured in CRN® Magazine on June 8 and online here.
Gigamon is the first company to deliver unified network visibility and analytics on all information-in-transit, from raw packets to apps, across physical, virtual and cloud infrastructure. We aggregate, transform and analyze network traffic to solve for critical performance and security needs, including rapid threat detection and response, freeing your organization to drive digital innovation. Gigamon has been awarded over 75 technology patents and enjoys industry-leading customer satisfaction with more than 3,000 organizations, including over 80 percent of the Fortune 100. Headquartered in Silicon Valley, Gigamon operates globally. For the full story on how Gigamon can help you to run fast, stay secure and innovate, please visit www.gigamon.com
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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