Gigamon appoints VP EMEA to advance the new deep observability market

Mark Coates joins the team to execute deep observability & cloud go to market strategies across region and support increased business demand for 5G

Reading, UK – April 18, 2022 – Gigamon, Inc., the leading deep observability company, today announced the appointment of Mark Coates as VP EMEA, to further drive regional growth, lead aggressive hiring strategies and support EMEA customers and prospects who are planning to adopt a modern hybrid and multi-cloud strategy. Coates will leverage over 25 years of experience from both inside and outside of the IT and Security industry, to deliver the company’s deep observability and cloud GTM strategy within region, ensuring Gigamon’s proposition is well recognised within the Global 2000 as they accelerate digital transformation initiatives. 

Coates will lead the EMEA team in supporting customers’ changing requirements as they seek to establish a secure digital infrastructure and reduce operational costs associated with hybrid cloud environments. This significant regional appointment coincides with the global company announcement that Shane Buckley is now Gigamon CEO and President, after four years as COO, in order to lead the organisation’s next evolution in the emerging deep observability market.

Prior to joining Gigamon, Coates held senior leadership positions at Digital Realty, Dtex Systems, Veritas Software Corporation/Symantec and Good Technology. With the European market for cloud growing at a significant pace, Coates’ experience and understanding of both the technical and operational issues currently facing CIOs means he is perfectly placed to support Gigamon in educating the market on the importance of deep observability and its role in amplifying the power of cloud, security, and observability tools.

“Gigamon has a rich heritage in cloud and security and is constantly evolving innovative technologies, which is why this role is such an exciting career opportunity,” said Coates. “We are excellently positioned in the market to support hybrid and multi cloud journeys and to pioneer the new deep observability frontier due to the strength of our actionable network-level intelligence. I was drawn to join because the authenticity of our ‘One Gigamon’ culture really shines through, making it an inclusive and rewarding organisation to work with. I am thrilled to be a part of this company and look forward to contributing to its continued success.”

For more information about Gigamon, click here.

About Gigamon

Gigamon® offers a deep observability pipeline that harnesses actionable network-level intelligence to amplify the power of observability tools. This powerful combination enables IT organisations to assure security and compliance governance, speed root-cause analysis of performance bottlenecks, and lower operational overhead associated with managing hybrid and multi-cloud IT infrastructures. The result: modern enterprises realise the full transformational promise of the cloud. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organisations worldwide. To learn more, please visit


Amy Butler
Say Communications for Gigamon