Gigamon Named One of Five Winners of Forrester’s SiriusDecisions ROI Honors
Santa Clara, CA – May 4, 2020 — Gigamon Inc., the company providing network visibility and analytics on all information-in-motion, is honored to announce that it has been named a 2020 Forrester SiriusDecisions ROI Honors winner. The Return on Integration Honors list recognizes organizations that have achieved strong sales, marketing and product alignment. Gigamon was recognized alongside industry leaders such as Cisco, CME Group, SAP Qualtrics and VMware for their contributions to overall company performance.
In 2019, the Gigamon marketing team revamped its approach, focusing on the refinement of their positioning, implementation of the SiriusDecisions Demand Waterfall and the application of a function-wide metrics driven model. As a result of its integrated, agile and measurable marketing strategies, the team realized significant improvements including a 6X increase in pipeline contribution and 4x increase in booking revenue over 2018 results. All of these efforts helped drive a record year of growth for Gigamon.
“Our goal going into 2019 was to drive growth by improving our team’s contributions to the pipeline, strengthening alignment with our go-to-market strategy and properly positioning the company as a leader in our space,” Gigamon CMO Karl Van den Bergh said. “We are proud of our team’s accomplishments and we will continue to evolve as we adapt our business to meet the accelerated digital transformation demands placed on our customers in the new tomorrow.”
As a part of the process, Gigamon also focused on improving alignment between the sales, marketing and product teams to best serve their customers. These efforts included establishing internal partnerships rooted in the “One Gigamon” culture, setting a common set of goals across sales, marketing and the channel and the improvement of global collaboration and enablement programs.
CMO Van den Bergh and Gigamon Vice President of Corporate Marketing Naomi Miller will participate in a virtual keynote session at the SiriusDecisions 2020 Summit on May 5, 2020 from 10:30 - 11:00 AM ET to discuss the marketing strategies that led to this year’s Return on Integration Honor. Registration for the summit can be found here.
About Gigamon
Gigamon is the first company to deliver complete network visibility and analytics on all information-in-motion, from raw packets to apps, across physical, virtual and cloud infrastructure. We aggregate, transform and analyze network traffic to solve critical performance and security needs, including rapid threat detection and response, freeing your organization to drive digital innovation. Gigamon has been awarded over 75 technology patents and enjoys industry-leading customer satisfaction with more than 3,000 organizations, including over 80 percent of the Fortune 100. Headquartered in Silicon Valley, Gigamon operates globally. For the full story on how Gigamon can help you to run fast, stay secure and innovate, please visit www.gigamon.com