Following a recent promotion to VP of Worldwide Channels & Alliances, Crandall led team to record growth
Santa Clara, California, February 8, 2021 – Gigamon, the leader in visibility and analytics for the hybrid cloud, today announced that CRN®, a brand of The Channel Company, has named Larissa Crandall, Vice President, Worldwide Channels and Alliances, to its 2021 list of Channel Chiefs. The prestigious CRN® Channel Chiefs list, released annually, recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation, and growth.
Crandall has 20 years of experience transforming global partner ecosystems in the high-tech industry. In her current role, she helped grow the channel business more than 35% in the first year alone. She also led the expansion of the channel team which resulted in increased revenue, channel-initiated business and ecosystem alignment.
“Larissa has played a major role in expanding Gigamon’s world-class reputation among the partner community, largely due to her efforts in driving the company’s channel-first focus,” said Doug Woodley, SVP of Worldwide Sales at Gigamon. “Her efforts have led to significant channel growth, especially impressive amid the current business environment. She continues to show immense dedication to our channel partners, which is something that both her team and our partners are grateful for.”
Crandall’s efforts in growing Gigamon’s channel have included the launch of the Gigamon Playbook for the channel, building creative demand generation, training and enablement, financing for partners amid the pandemic and working with the Gigamon ecosystem to develop go-to-market (GTM) solutions to accelerate revenue for its partners. One of the notable channel partnerships from the past year includes adding Ingram Micro to deliver world-class cloud solutions to ecosystem channel partners across the US.
The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates.
“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”
This is the second consecutive year Crandall has been honored on the CRN’s Channel Chief’s List. She was also included in CRN’s Women of the Channel list for the past four consecutive years, the 2020 Channel Partners Top 10 Up and Comers, CRN's Power 100 - Top Most Powerful Woman in the Channel in 2019 and 2018, and CRN’s 100 People You Don't Know But You Should in 2017.
CRN’s 2021 Channel Chiefs list will be featured in the February 2021 issue of CRN® Magazine and online at www.CRN.com/ChannelChiefs.
Gigamon is the first company to deliver unified network visibility and analytics on all data-in-motion, from raw packets to apps, across physical, virtual and hybrid cloud infrastructure. We aggregate, transform and analyze network traffic to solve for critical performance and security needs, including rapid threat detection and response, freeing your organization to drive digital innovation. Gigamon has been awarded over 75 technology patents and enjoys industry-leading customer satisfaction with more than 3,000 organizations, including over 80 percent of the Fortune 100 and hundreds of government and educational organizations worldwide. Headquartered in Silicon Valley, Gigamon operates globally. For the full story on how Gigamon can help you to run fast, stay secure and innovate, please visit www.gigamon.com and follow us on Twitter @gigamon.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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